NIKE SNKRS
Live client
01 / 06
Live client
Diagnosis → Decision Stack
NIKE SNKRS
“Which problem do we solve first? Finding the failure point in a drop system designed for desire but creating abandonment. Rebuilding trust through documented tradeoffs.”
Vault by Saks
02 / 06
Unit Economics → Platform Design
Vault by Saks
“$6.1B in 10-year value. Rebuilding luxury retail from the balance sheet up. A business model as a design deliverable.”
The Carolyn
03 / 06
Equity Architecture → Product Launch
The Carolyn
“An accessories gap is actually an equity architecture gap. Thirty years of cultural capital packed into a single, named object.”
On APEX
04 / 06
Community Layer → Retention System
On APEX
“The hardware is flawless. The software layer doesn’t exist. Designing the witness for the lifetime of the runner.”
Diesel Iceberg
05 / 06
Cultural Destination → Spatial Design
Diesel Iceberg
“A building as a brand experience. Optimised for self-knowledge, not just transactions. Harajuku’s gravitational anchor.”
Stylect
06 / 06
Marketplace Design → Stakeholder Alignment
Stylect
“Orchestrating a three-sided marketplace where incentives align. Managing the tension between shopper, stylist, and retailer at the point of decision.”

THE FASHION BRANDS THAT LAST DON’T JUST SELL CLOTHES, MAKEUP, OR ACCESSORIES. THEY SELL A VERSION OF YOURSELF YOU WANT TO BE.

The most powerful ones make people feel like themselves. The smile when a pair of jeans fits perfectly. The satisfaction of redeeming rewards with your favorite retail card. The feeling of the perfect outfit making you stand just a little taller. These are the moments where confidence compounds, where the items we connect with stop being transactions and start being part of how we see ourselves.

I’m a multidisciplinary strategic creative who works across every stage of the consumer journey: from the cultural insight that earns attention, to the product experience that builds trust, to the loyalty system that makes you feel like you belong. I use data to understand desire, and design to fulfill it. That’s the work. That’s what I build toward.

01
Capabilities
01 ·
Product
Management
End-to-end product strategy and execution, from PRD authorship and user grounding to launch sequencing and sensitivity risk management. Decision-making frameworks, tradeoff documentation, and cross-functional alignment.
PRD & SpecsGTM PlanningLaunch SequencingRisk Management
02 ·
Brand
Strategy
Building brand-consumer relationships across the full journey, from cultural discovery to deep identity-level advocacy. Trend forecasting, positioning, and narrative architecture.
PositioningTrend ForecastingNarrative DesignCultural Strategy
03 ·
Experience
Design
Designing the phygital gap, from user journey mapping and service blueprints to high-fidelity prototypes. Information architecture built for storytelling, not just usability.
Journey MappingService BlueprintsFigmaPhygital Integration
04 ·
Systems
Design
Designing the invisible scaffolding: gamification mechanics, loyalty architecture, behavioral loops, and circular economy models that make brand engagement feel effortless.
GamificationBehavioral DesignCircular EconomyOmnichannel
05 ·
AI &
Emerging Tech
Translating machine learning concepts into actionable brand strategy. Generative AI workflows, AI-driven personalization systems, and “Digital Fluency” models for executives.
Gen AI WorkflowsGoogle AI StudioNotebookLMA/B Testing
Skills
Core Competencies
Product ManagementBrand StrategyExperience DesignRetail Math (AUR, ST%, WOS)Trend ForecastingPhygital IntegrationUser Journey MappingGenerative AI WorkflowsCircular Economy ModelsGamification DesignBehavioral AnalysisOmnichannel StrategyService BlueprintsFigmaAdobe Creative SuiteGoogle AI StudioCross-functional Leadership
02
Experience
AN UNUSUAL PATH.
AN INTENTIONAL PRACTICE.

A background in graphic design, trained on visual systems and narrative craft, combined with frontline retail experience where loyalty isn’t a program: it’s a feeling you either engineer or lose.

APR 2025 – PRESENT
GAP INC. · #1224
LOYALTY LEAD
  • Spearheaded Encore Madness, a Mid-Atlantic district loyalty acquisition initiative spanning 11 stores, partnering with GM/DM to build program infrastructure.
  • Scaled personal loyalty conversion from 1.22% to 12.07% over eight months (nearly 10x improvement), earning #1 acquisition rate YTD.
  • Drove +11% comp YTD and a 40% increase in team acquisition goal attainment through proprietary KPI-based coaching methodology.
~10X LOYALTY CONVERSION IMPROVEMENT · #1 ACQUISITION IN DISTRICT YTD
MAR 2025 – PRESENT
BRANCH MUSEUM OF DESIGN
  • Client-side digital consumer journey lead on full web ecosystem build, translating new brand identity into a cohesive digital experience.
  • Authored PRDs with user stories and acceptance criteria; built interactive prototypes in React/HTML/CSS to validate direction.
  • Coordinated agile sprints across rebrand visual identity, CMS integration, and accessibility compliance.
  • Work recognized in AdAge, AdForum, Communication Arts, Print Mag, and Stash.
JAN 2025 – PRESENT
THE REV. FACTORY
  • Serving as Creative Director for the upcoming publication Designing the Future.
  • Designed "Digital Fluency" model visualizations for C-suite executives, translating complex ML concepts into actionable strategic frameworks.
03
Education
GRADUATE
M.S. Business/
Branding
EXPERIENTIAL DESIGN
VCU Brandcenter · Expected May 2026
Research: consumer behavior, AI-driven product design & data-driven brand strategy.
UNDERGRADUATE
B.S. Studio &
Digital Arts
GRAPHIC DESIGN
Liberty University · May 2024
Core: visual systems, narrative craft. Minors: Business Marketing, Journalism.
04
Contact

LET’S MAKE SOMETHING WORTH DOING.

Open to full-time brand strategy, experience design, and creative direction roles. Also available for consulting and collaborative projects. Response within 48 hours.

Email
bennpattara@gmail.com
LinkedIn
Connect
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