NIKE SNKRS
Live client
01 / 06
Live client
Diagnosis → Decision Stack
NIKE SNKRS
“A drop system designed for desire that produces abandonment. We diagnosed the failure point and rebuilt trust through documented tradeoffs.”
Vault by Saks
02 / 06
Unit Economics → Platform Design
Vault by Saks
“$6.1B in 10-year value. Rebuilding luxury retail from the balance sheet up. A business model as a design deliverable.”
The Carolyn
03 / 06
Equity Architecture → Product Launch
The Carolyn
“An accessories gap is actually an equity architecture gap. Thirty years of cultural capital packed into a single, named object.”
On APEX
04 / 06
Community Layer → Retention System
On APEX
“The hardware is flawless. The software layer doesn’t exist. Designing the witness for the lifetime of the runner.”
Diesel Iceberg
05 / 06
Cultural Destination → Spatial Design
Diesel Iceberg
“A five-floor building where ninety percent of the brand becomes inhabitable. Harajuku. No phones on two floors. Commerce is the outcome, not the offer.”
Stylect
06 / 06
Marketplace Design → Stakeholder Alignment
Stylect
“Orchestrating a three-sided marketplace where incentives align. Managing the tension between shopper, stylist, and retailer at the point of decision.”

THE FASHION BRANDS THAT LAST DON’T JUST SELL CLOTHES, MAKEUP, OR ACCESSORIES. THEY SELL A VERSION OF YOURSELF YOU WANT TO BE.

The most powerful ones make people feel like themselves. The smile when a pair of jeans fits perfectly. The satisfaction of redeeming rewards with your favorite retail card. The feeling of the perfect outfit making you stand just a little taller. These are the moments where confidence compounds, where the items we connect with stop being transactions and start being part of how we see ourselves.

I’m a multidisciplinary strategic creative who works across every stage of the consumer journey: from the cultural insight that earns attention, to the product experience that builds trust, to the loyalty system that makes you feel like you belong. I use data to understand desire, and design to fulfill it. That’s the work. That’s what I build toward.

01
Capabilities
01 ·
Product
Management
End-to-end product strategy and execution, from PRD authorship and user grounding to launch sequencing and sensitivity risk management. Decision-making frameworks, tradeoff documentation, and cross-functional alignment.
PRD & SpecsGTM PlanningLaunch SequencingRisk Management
02 ·
Brand
Strategy
Building brand-consumer relationships across the full journey, from cultural discovery to deep identity-level advocacy. Trend forecasting, positioning, and narrative architecture.
PositioningTrend ForecastingNarrative DesignCultural Strategy
03 ·
Experience
Design
Designing across physical and digital retail, from service blueprints to high-fidelity prototypes. Information architecture built for clarity, not just usability.
Journey MappingService BlueprintsFigmaPhygital Integration
04 ·
Systems
Design
Designing the invisible scaffolding: gamification, loyalty architecture, behavioral loops, and circular models. The best system design is the one the consumer never notices working.
GamificationBehavioral DesignCircular EconomyOmnichannel
05 ·
AI &
Emerging Tech
Translating machine learning concepts into actionable brand strategy. Generative AI workflows, AI-driven personalization systems, and “Digital Fluency” models for executives.
Gen AI WorkflowsGoogle AI StudioNotebookLMA/B Testing
Skills
Core Competencies
Product ManagementBrand StrategyExperience DesignRetail Math (AUR, ST%, WOS)Trend ForecastingPhygital IntegrationUser Journey MappingGenerative AI WorkflowsCircular Economy ModelsGamification DesignBehavioral AnalysisOmnichannel StrategyService BlueprintsFigmaAdobe Creative SuiteGoogle AI StudioCross-functional Leadership
02
Experience
AN UNUSUAL PATH.
AN INTENTIONAL PRACTICE.

Graphic design trained on visual systems. Frontline retail where loyalty is a feeling you either engineer or lose.

2024 – PRESENT
GAP STORE #1224
LOYALTY LEAD
  • Architected Encore Madness, a test-and-learn district competition across 11 stores, delivering 86% card application lift and 141% card transaction lift at Store #1224.
  • Designed Encore Cup, a FIFA World Cup 2026-themed in-store loyalty program with a live HTML dashboard tracking results, standings, and leaderboards.
  • Built cross-functional coaching infrastructure (LOD handbooks, S.T.Y.L.E. styling guides, conversion scripting) to operationalize HQ loyalty strategy at the store level.
  • Scaled personal loyalty conversion from 1.22% to 12.07%; #1 in Gap East for card volume and acquisition rate, Q1 2026. Team acquisition goal attainment +40%; comp YTD +11%.
10× CONVERSION GROWTH · #1 GAP EAST CARD VOLUME & ACQ. RATE, Q1 2026
MAR 2025 – PRESENT
BRANCH MUSEUM OF DESIGN
UI/UX STRATEGIST & CONTENT DESIGNER · W/ MULLENLOWE U.S.
  • Led strategic translation of new institutional identity into a digital-first experience system: user journeys, content hierarchy, and interaction logic in collaboration with MullenLowe U.S.
  • Mapped end-to-end visitor journeys across digital discovery and physical attendance; designed content touchpoints to close the gap between digital engagement and in-space conversion.
  • Operated as connective layer between institutional stakeholders, creative partners, and technical execution, aligning vision, brand standards, and delivery timelines.
ADAGE REBRAND OF THE YEAR 2026 · ADAGE · ADFORUM · COMMUNICATION ARTS
APR – OCT 2025
INSTITUTE FOR CONTEMPORARY ART AT VCU
BRAND STRATEGIST & EXPERIENTIAL CREATIVE
  • Developed strategic and experiential framework for high-profile institutional programming, defining how ICA’s identity translates across physical space, digital presence, and community activation.
JAN 2025 – FEB 2026
REVOLUTION FACTORY
BRAND STRATEGIST & CREATIVE CONSULTANT
  • Lead strategist for Designing the Future, a forthcoming publication on AI and organizational leadership, responsible for narrative architecture and translating research into accessible brand voice.
  • Developed frameworks for embedding generative AI tools into core business workflows, treating AI integration as a test-and-learn capability problem.
03
Education
GRADUATE
M.S. Business/
Branding
EXPERIENTIAL DESIGN
VCU Brandcenter · Expected May 2026
Research: consumer behavior, AI-driven product design & data-driven brand strategy.
UNDERGRADUATE
B.S. Studio &
Digital Arts
GRAPHIC DESIGN
Liberty University · May 2024
Core: visual systems, narrative craft. Minors: Business Marketing, Journalism.
04
Contact

LET’S MAKE SOMETHING WORTH DOING.

Open to full-time product design and brand strategy, experience design, and creative direction roles. Also available for consulting and collaborative projects. Response within 48 hours.

Email
bennpattara@gmail.com
LinkedIn
Connect
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